Felicia Ferrone proposes a redesign for the iconic coke bottle

Felicia Ferrone, Clinical Assistant Professor of Industrial Design, was invited by Surface Magazine as 1 of 11 designers to re-imagine the Coca-Cola bottle in honor of the 100th anniversary of the icon. The results are published in the June/July 2015 issue of Surface. 

My proposed bottle retains the trademark shape with jewel like facets, emphasizing Coca-Cola's qualities of timelessness and preciousness. It looks to be the future of Coca-Cola as its new icon for the next 100 years. The bottle itself has always been considered ephemera and a collector's item, and this bottle will take its place in that lineage. It elevates the contents, giving it an even more precious quality, creating a luxury for all. The bottle is mad of the signature Georgia Green glass and integrates the iconic logo onto the bottle itself, just as the original bottles were branded. —Felicia Ferrone