Eye on Design, a signature magazine of AIGA, the professional association for design, featured a story on Jacob Lindgren and Paul Zdon, alumni of the Graphic Design program at UIC (BDes, 2017). Their Chicago-based studio, Platform, works across visual identities, websites, books, and other print projects mainly for publishing and cultural clients alongside operating Platform Editions, a “small-scale research and publishing effort.
In the words of Emily Gosling, a London-based writer for Eye on Design, “it’s a rare treat to find a studio whose work feels so entirely their own—consistent, thoughtful, yet full of those cheeky little elements we call “surprise” and “delight”—while still so young”.
“One of the studio’s projects that most succinctly distills its playful, colorful, yet typographically astute style is its work for Chicago Art Book Fair, for which it created the visual identity to be used across the website, posters, program, and exhibition signage. The graphics are based around strong primary and secondary colors and a series of abstracted, Matisse-like shapes that appear to have been hand cut and sit alongside solid black and white type”.